Sonya Misquitta
Opinion
15 March 2018
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As advertisers, we are reminded that trust takes decades to build and can be destroyed in an instant. Problems of a disgruntled customer or employee, or memes going viral can become twisted as they are broadcast to the world. In this context, the role of marketers to think and move quickly has never been more important, writes Grey’s Sonya Misquitta.
